The audience that still checks Facebook first — parents, homeowners, and people ready to spend.

Instagram gets the attention, but Facebook still reaches a UAE audience Instagram misses — an older, often higher-budget one. We run it as its own campaign, not a leftover placement inside an Instagram budget.

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How it works & core capabilities

Feed & Marketplace placements

Ads placed where this specific audience actually looks — the main feed and Facebook Marketplace, not just Stories.

Instant lead forms

Native lead forms that pre-fill from the user's Facebook profile, so filling one out takes seconds.

Retargeting that closes the gap

Anyone who visited your site or engaged with a post but didn't convert gets a second, more direct ad.

Older & family-audience targeting

Detailed targeting by age, parental status, homeownership signals and life events — reaching decision-makers Instagram's younger audience skips.

Target sectors & best use cases

Real estate Home services & maintenance Education & nurseries Automotive Government-adjacent services Furniture & interiors

Performance & transparency commitment

We don't publish client numbers we can't let you verify. What we commit to: transparent weekly reporting, and your accounts and data in your name from day one.

Frequently asked questions

Isn't Facebook just for an older audience now?

That's exactly its advantage for certain sectors. Real estate, home services, education and big-ticket purchases still find serious buyers on Facebook that Instagram's younger base doesn't reach.

Do you run this separately from our Instagram ads?

Yes. Same Meta Ads Manager and pixel, but a dedicated Facebook campaign and budget, so one doesn't quietly starve the other.

What creative works on Facebook vs Instagram?

Slightly longer copy, less reliance on trend-driven video, and Feed images that look native to Facebook rather than reused Instagram Reels.

Can you target Facebook Groups?

We can't buy Group placements directly, but we can target audiences whose interests match specific community groups, and mine those creative angles.

Do Facebook leads need the same qualification as Instagram?

Yes — the same WhatsApp qualification flow applies, whichever placement the enquiry comes from.

Instagram & Meta Ads TikTok Performance Ads Snapchat Ads LinkedIn B2B Ads

Other service pillars

Explore our other core performance marketing pillars.

Spending budget without a clear result?

Let's fix that.