The platform your customer checks when something is actually happening.

For the right audience, yes — smaller reach than Meta, but an engaged, adult, often professional user base with less ad competition.

Short, native-feeling posts that read like something a real account would post, boosted — not a polished ad that looks out of place in the feed.

Yes — we plan campaigns around launches, live sport or news moments where X's real-time nature actually helps.

We focus on the paid side. We'll flag if your organic posting is undermining ad performance, but content management is a separate conversation.

Lower than Meta or Google, since the audience and competition are both smaller — we'll size a proper test on the call.